About

Decades
inside the
system.

Nurse practitioner, clinical leader, healthcare executive. The ER, the provider chair, and the leadership table.

Derek on a bench by the river

The longer version

Who he is.

Derek Shelton, DNP

Derek Shelton is a Doctor of Nursing Practice who has spent decades inside healthcare: in the emergency room, in the provider chair, and at the leadership table.

Today he owns and runs Optimize U clinics in Evansville and Columbus, Indiana, where hormone, recovery and wellness care start with real labs and a real conversation. He sees patients every week, and most of what he talks about publicly starts there.

He has competed on the bodybuilding stage. He hosts Better Human, a weekly podcast with athletes, founders, clinicians, artists and veterans about what it takes to get better, and what it costs. And he wrote Dying Breed, a memoir and manifesto about the pride, accountability, grit and purpose healthcare is losing.

The Urban Shaman part is simple. Old instincts, modern medicine, and no patience for noise.

What he stands for

Four words.

The prescriptionDose: daily · Refills: unlimited
01

Pride

Do the work right, even when nobody is checking.

02

Accountability

If you say you value it, reward it. Healthcare forgot the second part.

03

Grit

Show up for the patient in front of you. Then fight the system behind you.

04

Purpose

People at the center. Not the system protecting itself.

Credentials

On the record.

Doctor of Nursing Practice (DNP)Nurse practitioner
Optimize U, Evansville and ColumbusOwner
Better Human PodcastHost
Dying BreedAuthor

Derek is a nurse practitioner, not a medical doctor (MD or DO).

The Seekers

Become a
Seeker.

For the ones looking for answers their last appointment didn't give them.

Field Notes · every week

  • From the clinic floor. One pattern Derek is seeing right now.
  • One thing to try. A small experiment for the week ahead.
  • Myth vs. lab. One popular claim, checked against the evidence.
  • On the nightstand. What he's reading and listening to.
Dying Breed book cover

Free when you join

Chapter one of Dying Breed

Start reading tonight.

Free. Field Notes every week. Leave any time, one click.